The Impatience Economy
We live in a consumerist, Instant Gratification driven world – where an instant response is sought in almost anything we do. According to www.entrepreneur.com, this physicological term is defined as “the desire to experience pleasure or fulfillment without delay of deferment.” (“The Psychology of Instant Gratification and How It Will Revolutionize Your Marketing Approach,” n.d.). A few common examples – watching content when we want and how we want (Netflix, VOD, HULU, etc.), consuming food when we want and how we want (24/7 fast food, TV dinners, 24/7 restaurants, takeout, delivery, etc.), engaging with people socially when we want and how we want (WhatsApp, Snapchat, Facebook, etc.), exercizing when we want and how we want (Daily Burn, 24/7 Gyms, etc.) – the list goes on. Welcome to the “Impatience Economy”, a term developed by Rsquare Media CEO – Rajiv Jadhav, has just begun and is not going anywhere anytime soon.
Aside from the aformentioned examples, the “Impatience Economy” is very active in the technology/business world. This economy is surprisingly investing a lot of money in In-App Purchases through applications stores such as Apple’s App Store and Google Play. In-App purchases require the user to spend real money in the game in order to enhance the in-game character, purchase additional lives – so game progress is not lost, bestow benefits upon other players, etc. Popular apps such as Candy Crush Saga and Subway Surfers are known for In- App purchases. According to an article posted on ENew!, “ Candy Crush earns $850,000 per day.” The people that play these games usually are impatient and use real money to quickly earn lives or boosts in these games, not noticing the amount of money – which these mini-transactions amount to on an ongoing basis. The impatience of consumers is bringing billions of dollars to these businesses. Find out how you ride this wave to cash in. Call 646.249.3561 for a free phone consultation.
In-app purchases is a real thing!! Ask Jack Black. He’ll tell you. Fast Forward the video by 2 minute to watch the in-app purchase segment.
With new social media platforms such as snapchat and other innovative advancements, it is hard for companies to remain on the modern frontier of brand promotion. Thus, many are turning to creative marketing companies to ensure effective brand promotion in today’s age. Rsquare Media, based in Long Island, is a Creative Content and Design company which forms customized media marketing strategies, creates original content, and helps businesses stay ahead of their competition through innovative market disruption. Combining four crucial aspects of business marketing—social media, search engine optimization (seo), original content, and web design—Rsquare Media creates a comprehensive branding package which enhances visibility and extends audience reach. A free and convenient consultation will allow your company to pinpoint marketing weaknesses and create a customized strategy to optimize brand promotion. On the forefront of modern advertising technology, Rsquare Media is the first step in ensuring that target audiences are given the complete immersive experience. rsquare media is Long Island’s favorite Creative Digital MWBE Advertising Agency. Small Agency Attention. Big Company Results. Rsquare Media Change Agents can meet with at your Business in Freeport, Merrick, Baldwin, Rockville Center, Hempstead, Uniondale, Garden City, Mineola on short notice. Any other location on Long Island (Nassau and Suffolk Counties)- Brentwood, Central Islip, The Hamptons, Montauk, Amityville, Patchogue, Bohemia, Bayside, Bayshore, Deer Park, Hauppauge, Babylon, Huntington, Islip, Smithtown, Riverhead, Brookhaven, East Hampton, will require scheduling an appointment. rsquare media can assist you with Facebook Fanpage Design, Facebook App design, Mobile Optimized Website Design, Android and Iphone App Design, SEO, YouTube Commercial Production, Informercials, Video Production, Graphic Design and Printing Services, Screen Printing and Embroidery Services, Indoor and Outdoor Signage Design & Fabrication. FREE Consultation. Call (646) 249-3561 today!
Snapchat and the Evolution of p2p messaging on Social Media
Creating meaningful connections with target audiences is a huge problem for companies today. Publications and magazines as well as commercials on television simply do not connect consumers with the people behind the brand. Sure, the product may be promoted but how do you offer your audience the complete, behind-the-scenes view of your company? With more than one billions views a day, many corporations are turning to Snapchat and creating original daily stories that increases personal engagement with individual buyers. By making a string of videos and photos called “Snapchat stories”, the content, which only lasts for 24 hours, offers a new platform for corporations to effectively target large audiences while still maintaining that personal feel. With various features such as text, audio media, geo-filters, Snapchat provides a new easy-to-manage and fun way to connect with consumers.
Snapchat, a social media app launched just five years ago, has created so many new facets of marketing possibilities for modern day companies. Its highest appeal is its ability to give the company’s follower’s a seemingly behind-the-scenes view of the company which personalizes the product for the consumer. It gives viewers access to a live stream of the company’s activities and events. Audiences become genuinely excited because of the authentic, timely presentation of event. In addition, it provides private content to the more engaged followers. From hosting snapchat giveaways to delivering sneak peaks to new products or content, Snapchat gives its user a feeling that they are connected to the brand and on top of the newest trends. Furthermore, more and more companies are featuring famous stars on their snapchats or having these stars “take over” the company’s snapchat accounts for a period of time. By partnering celebrities with a heavy media following, companies can easily extend their demographics to include new groups of people.
how to use SnapChat successfully for business, brand or organization
With new social media platforms such as snapchat and other innovative advancements, it is hard for companies to remain on the modern frontier of brand promotion. Thus, many are turning to creative marketing companies to ensure effective brand promotion in today’s age. Rsquare Media, based in Long Island, is a Creative Content and Design company which forms customized media marketing strategies, creates original content, and helps businesses stay ahead of their competition through following innovative marketing trends. Combining four crucial aspects of business marketing—social media, search engine optimization, original content, and web design—Rsquare Media creates a comprehensive branding package which enhances visibility and extends audience reach. A free and convenient consultation will allow your company to pinpoint marketing weaknesses and create a customized strategy to optimize brand promotion. On the forefront of modern advertising technology, Rsquare Media is the first step in ensuring that target audiences are given the complete immersive experience. rsquare media is Long Island’s favorite Creative Digital MWBE Advertising Agency. Small Agency Attention. Big Company Results. Rsquare Media Change Agents can meet with at your Business in Freeport, Merrick, Baldwin, Rockville Center, Hempstead, Uniondale, Garden City, Mineola on short notice. Any other location on Long Island (Nassau and Suffolk Counties)- Brentwood, Central Islip, The Hamptons, Montauk, Amityville, Patchogue, Bohemia, Bayside, Bayshore, Deer Park, Hauppauge, Babylon, Huntington, Islip, Smithtown, Riverhead, Brookhaven, East Hampton, will require scheduling an appointment. rsquare media can assist you with Facebook Fanpage Design, Facebook App design, Mobile Optimized Website Design, Android and Iphone App Design, SEO, YouTube Commercial Production, Informercials, Video Production, Graphic Design and Printing Services, Screen Printing and Embroidery Services, Indoor and Outdoor Signage Design & Fabrication. FREE Consultation. Call (646) 249-3561 today!
A 360 degree view on marketing – Virtual Reality (VR)
Utilizing spherical cameras, companies are creating interactive 360
videos and immersive experiences akin to virtual reality to market their products and services.
More and more companies are providing their consumers with a complete immersive experience of their products—literally. Filmed with an omnidirectional or multiple cameras, 360 degree videos are recordings that record views in all directions simultaneously, allowing the viewers to have a full perspective point of view. In order to change the point of view, mobile users can simply tilt their phone see new angles while desktop users can use their curser to drag the view of the video. According to Maria Lauret, Editor for Huffington Post, 360 videos are made through “stitching”. Utilizing footage from various cameras, the individual clips are synchronized and “stitched
together” to generate a single panoramic image.
The now world famous BMW M2 360 video commercial with supermodel Gigi Hadid (must be viewed on mobile device for true 360 experience)
From beer companies to the Royal Shakespeare Company, a wide variety of businesses are now utilizing 360 video technology to market their products to broader audiences. Popular platforms including Twitter, Facebook have all launched 360 video technology. These videos are a window into new experiences; viewers can not only experience themselves utilizing the product, but they can also explore new functions of the product in situations they are unfamiliar with. These commercials go beyond the realm of pure Google Cultural Institute offers 360-degree view inside of the Paris Ballet Opera advertisement; they allow the company to explore the visual perspective of storytelling, allowing audiences to gain new experiences behind the comfort of their screens.
A very interesting 360 video commercial from Lipton Tea
With new technologies such as 360 videos and other innovative advancements, it is hard for companies to remain on the modern frontier of brand promotion. Thus, many are turning to creative marketing companies to ensure effective brand promotion in today’s age. Rsquare Media is a Creative Content and Design company which forms customized media marketing strategies, creates original content, and helps businesses stay ahead of their competition through following innovative marketing trends. On the forefront of modern advertising technology, Rsquare Media is the first step in ensuring that target audiences are given the complete immersive experience. rsquare media is Long Island’s favorite Creative Digital MWBE Advertising Agency. Small Agency Attention. Big Company Results. Rsquare Media Change Agents can meet with at your Business in Freeport, Merrick, Baldwin, Rockville Center, Hempstead, Uniondale, Garden City, Mineola on short notice. Any other location on Long Island (Nassau and Suffolk Counties)- Brentwood, Central Islip, The Hamptons, Montauk, Amityville, Patchogue, Bohemia, Bayside, Bayshore, Deer Park, Hauppauge, Babylon, Huntington, Islip, Smithtown, Riverhead, Brookhaven, East Hampton, will require scheduling an appointment. rsquare media can assist you with Facebook Fanpage Design, Facebook App design, Mobile Optimized Website Design, Android and Iphone App Design, SEO, YouTube Commercial Production, Informercials, Video Production, Graphic Design and Printing Services, Screen Printing and Embroidery Services, Indoor and Outdoor Signage Design & Fabrication. FREE Consultation. Call (646) 249-3561 today!
