The Impatience Economy

We live in a consumerist, Instant Gratification driven world – where an instant response is sought in almost anything we do. According to, this physicological term is defined as “the desire to experience pleasure or fulfillment without delay of deferment.” (“The Psychology of Instant Gratification and How It Will Revolutionize Your Marketing Approach,” n.d.). A few common examples – watching content when we want and how we want (Netflix, VOD, HULU, etc.), consuming food when we want and how we want (24/7 fast food, TV dinners, 24/7 restaurants, takeout, delivery, etc.), engaging with people socially when we want and how we want (WhatsApp, Snapchat, Facebook, etc.), exercizing when we want and how we want (Daily Burn, 24/7 Gyms, etc.) – the list goes on.  Welcome to the  “Impatience Economy”, a term developed by Rsquare Media CEO – Rajiv Jadhav, has just begun and is not going anywhere anytime soon.

Aside from the aformentioned examples, the “Impatience Economy” is very active in the technology/business world. This economy is surprisingly investing a lot of money in In-App Purchases through applications stores such as Apple’s App Store and Google Play. In-App purchases require the user to spend real money in the game in order to enhance the in-game character, purchase additional lives – so game progress is not lost, bestow benefits upon other players, etc. Popular apps such as Candy Crush Saga and Subway Surfers are known for In- App purchases. According to an article posted on ENew!, “ Candy Crush earns $850,000 per day.” The people that play these games usually are impatient and use real money to quickly earn lives or boosts in these games, not noticing the amount of money – which these mini-transactions amount to on an ongoing basis. The impatience of consumers is bringing billions of dollars to these businesses. Find out how you ride this wave to cash in. Call 646.249.3561 for a free phone consultation.

In-app purchases is a real thing!! Ask Jack Black. He’ll tell you. Fast Forward the video by 2 minute to watch the in-app purchase segment.

With new social media platforms such as snapchat and other innovative advancements, it is hard for companies to remain on the modern frontier of brand promotion. Thus, many are turning to creative marketing companies to ensure effective brand promotion in today’s age. Rsquare Media, based in Long Island, is a Creative Content and Design company which forms customized media marketing strategies, creates original content, and helps businesses stay ahead of their competition through innovative market disruption. Combining four crucial aspects of business marketing—social media, search engine optimization (seo), original content, and web design—Rsquare Media creates a comprehensive branding package which enhances visibility and extends audience reach. A free and convenient consultation will allow your company to pinpoint marketing weaknesses and create a customized strategy to optimize brand promotion. On the forefront of modern advertising technology, Rsquare Media is the first step in ensuring that target audiences are given the complete immersive experience. rsquare media is Long Island’s favorite Creative Digital MWBE Advertising Agency. Small Agency Attention. Big Company Results. Rsquare Media Change Agents can meet with at your Business in Freeport, Merrick, Baldwin, Rockville Center, Hempstead, Uniondale, Garden City, Mineola on short notice. Any other location on Long Island (Nassau and Suffolk Counties)- Brentwood, Central Islip, The Hamptons, Montauk, Amityville, Patchogue, Bohemia, Bayside, Bayshore, Deer Park, Hauppauge, Babylon, Huntington, Islip, Smithtown, Riverhead, Brookhaven, East Hampton, will require scheduling an appointment. rsquare media can assist you with Facebook Fanpage Design, Facebook App design, Mobile Optimized Website Design, Android and Iphone App Design, SEO, YouTube Commercial Production, Informercials, Video Production, Graphic Design and Printing Services, Screen Printing and Embroidery Services, Indoor and Outdoor Signage Design & Fabrication. FREE Consultation. Call (646) 249-3561 today!

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