SEO or search engine optimization is a crucial piece to a business puzzle in being discovered online. Naturally a business wants to be seen & appear at the top of Google’s results. Through the methods of SEO, people should be able to find your site easier. However there’s a difference when it comes to Local SEO.
Local SEO is just as crucial but it’s serviced to a much smaller crowd. Small businesses in the neighborhood are looking for local customers. First off, establish your NAP or name, address, & phone number. Having this information included on external websites could benefit your website. Each time your site is mentioned, there’s more of a chance to be seen. Second, word of mouth marketing and reviews from various sites are also crucial. The trick is to acknowledge the reviews & learn from them which gives off a good impression towards customer service. “Thanking customers for their patronage or apologizing publicly for a bad experience are great ways to show that you care about your customers and want them to be satisfied.” As stated in Tamar Weinberg’s 6 Keys To Getting Local SEO Started On The Right Foot. (SearchEngineLand.com) [As seen on 8/4/16] Finally, having a mobile-friendly site is imperative. Most searches are done on smartphones. Making sure your site is easy to access on mobile phones can increase the traffic & the sales as well. This is due to the many people who shop online & can’t come in person.
Call 646-249-3561 to schedule an appointment & get started with Rsquare Media today.