MOBILE LANDSCAPE IN INDIA
The global smartphone industry is seeing a slowdown according to American research firm Gartner, Inc. However the Indian smartphone market continues to grow. According to IDC 32.3 million smartphones were shipped in India in Q4 2016. That’s an increase of 23% over the figure of 24.9 million in Q4 2015. Alongside the U.S. and China with 222.9 million and 601.8 million users respectively, India with 340.2 million users is already one of the three largest markets for smartphones in the world. India is home to 20% of all mobile phone subscribers with a further half a billion new smartphone users expected in the next 3 years.
Smartphones are proving to be the primary device for enabling the digital world in the region. Not only are over half of internet users solely mobile, nearly 60% of users accessed the internet for the first time on their mobile phones – a clear contrast to many other countries, where desktop and laptop are the first devices used.
Indian retail customers are taking strongly to mobile commerce, with nearly 83% of people owning a smartphone shopping online on their mobile phones.
In particular, customers in the age group of 25-34 are taking to their mobile phones to shop online, with 90% of customers in this group doing so. Online shopping is only set to grow with 31% of those who have not shopped online thus far saying they planned to do so in the future.
India has 4G connectivity available in only a selection of few cities. Fast networking options in the others is still limited to 3G connectivity. For a population of 1.2 billion, there are 300 million internet users amongst which 180 million are smartphone users, with around 90 million subscribing to 3G plans. At around 8 per cent, India has a very low penetration of 3G usage. This is expected to go further down with the recent availability of 4G networks.
With the increasing number of 4G users, along with the ever increasing popularity of m-commerce and other innovative advancements, it is hard for companies to remain on the modern frontier of brand promotion. Thus, many are turning to creative marketing companies to ensure effective brand promotion in today’s age. Rsquare Media, based in Long Island, is a Creative Content and Design company which forms customized media marketing strategies, creates original content, and helps businesses stay ahead of their competition through innovative market disruption. Combining four crucial aspects of business marketing—social media, search engine optimization (seo), original content, and web design—Rsquare Media creates a comprehensive branding package which enhances visibility and extends audience reach. A free and convenient consultation will allow your company to pinpoint marketing weaknesses and create a customized strategy to optimize brand promotion. On the forefront of modern advertising technology, Rsquare Media is the first step in ensuring that target audiences are given the complete immersive experience. rsquare media is Long Island’s favorite Creative Digital MWBE Advertising Agency. Small Agency Attention. Big Company Results. Rsquare Media Change Agents can meet with at your Business in Freeport, Merrick, Baldwin, Rockville Center, Hempstead, Uniondale, Garden City, Mineola on short notice. Any other location on Long Island (Nassau and Suffolk Counties)- Brentwood, Central Islip, The Hamptons, Montauk, Amityville, Patchogue, Bohemia, Bayside, Bayshore, Deer Park, Hauppauge, Babylon, Huntington, Islip, Smithtown, Riverhead, Brookhaven, East Hampton, will require scheduling an appointment. Rsquare media can assist you with Facebook Fanpage Design, Facebook App design, Mobile Optimized Website Design, Android and Iphone App Design, SEO, YouTube Commercial Production, Informercials, Video Production, Graphic Design and Printing Services, Screen Printing and Embroidery Services, Indoor and Outdoor Signage Design & Fabrication. FREE Consultation. Call (646) 249-3561 today!
Virtual Reality (Immersive experience for customers)
Over the years the ever-changing realm of technology has taken the world by storm and virtual reality is known to be one of them. As stated by Arkenea it is a glimpse into the future or where people are cut off from the real world, opting instead to spend their time in VR or what you would imagine the future to be and it is truly fascinating. This invention will increase the marketplace if produced properly. Virtual reality, according to Wikipedia, is a genuine and immersive reproduction of a three-dimensional environment. It is generated using interactive software and hardware, and is controlled by movement of the body over a computer. A person using VR is typically able to look around and interact with the artificial world with either a screen or goggles. Over the years the technology VR uses gets more advanced and significantly started looking even more realistic.
A very interesting Ocean Descent VR Google Cardboard Video 3D SBS Virtual Reality Video:
https://m.youtube.com/watch?v=yrh0Nb8JTAM&feature=youtu.be
If we focus more strictly on the scope of virtual reality as a means of creating the illusion that we are present somewhere we are not, then the earliest attempt at virtual reality is surely the 360-degree murals (or panoramic paintings) from the nineteenth century. They used holographic recordings to portray real life experiences including smell and touch. This technology was fascinating from the very beginning. This was now being used in video games, training and education, media, therapy, architectural designs and many more. According to TechRepublic, Ford Motor Company currently uses Virtual Reality in its Immersion Lab to help get a sense of how customers experience their cars.
Virtual reality has multiple applications for healthcare. One use, is the use of VR in therapy. For example, psychiatrists at the University of Louisville use VR in cognitive behavior therapy to treat patients with social anxieties or phobias of things like flying, public speaking, or heights. The controlled environment allows doctors to expose their patients to simulations and direct them on how to cope with how they’re feeling.
It has sky rocketed the marketplace and it’s so beneficial to the business place because it is a very cost effective way of developing a product and/or service. Business places can use it for an immersive experience for a customer to test drive a new product and use feedback to improve.
With new technologies such as 360 videos and other innovative advancements, it is hard for companies to remain on the modern frontier of brand promotion. Thus, many are turning to creative marketing companies to ensure effective brand promotion in today’s age. Rsquare Media is a Creative Content and Design company which forms customized media marketing strategies, creates original content, and helps businesses stay ahead of their competition through following innovative marketing trends. On the forefront of modern advertising technology, Rsquare Media is the first step in ensuring that target audiences are given the complete immersive experience.Rsquare Media can assist you with making Webpage design, YouTube Commercial Production, Infomercials, Video Production, Graphic Design and Printing Services, Screen Printing and Embroidery Services, Indoor and Outdoor Signage Design & Fabrication. Call (646) 249-3561 or email help@rsquaremedia.com for a Free Quote and Free Consultation. Se Habla Español. Consulta Gratis. We’re open Monday-Sunday – 10am-7pm EST. Our headquarters are 626 RXR Plaza, Uniondale New York 11556 (opposite Nassau Colleseum and near Hofstra University).
Have Your Social Media Stand out Using These Five Photo/Video Apps
Nowadays, you have to up your game on Instagram. Beautiful, eye-catching photos and videos are constantly taking up the space on your newsfeed, and who doesn’t like it when their profile grid is spectacularly on point? The little squares that showcase what you like and who you love should be high-quality – no one wants to see a bunch of blurry, grainy pictures that are unappealing to the eye. Luckily, there are hundreds of photo and video apps available online, and here are Rsquare Media’s top five to choose from.
First up on the list is Snapseed, a beautiful and simple all-purpose photo editor for image enhancements. This app does it all – it gives the user a variety of 
options to work with concerning lighting, sharpening and of course cropping and rotating. Not only does it come with a huge variety of filters, it also allows users to make selective adjustments. This allows you to brighten up that shadowy face in the back of the photograph, or to contrast Becky’s glowing face against the similar background. This app is available on the App Store.
Another app that really shines through with its efficiency is VSCO. This ap
p is all-in-one: you can edit and enhance images just like every other app, as well as use elegant filters specially designed for VSCO users. The filters are subtle and add a very beautiful touch to the photographs. VSCO also serves as an online photo sharing platform – VSCO users can share photographs using the app with other fellow photographers and designers. They may also choose to publish the photos directly onto Instagram, Facebook or Snapchat. This app is available on the App Store and Google Play, as well as PC platforms.
Another great app is called Camera+: the app has many photo editing tools to update your photo editing skills. Along with the usual features, Camera+ also
has a Stabilizer shooting mode to help you take sharp photos. A special part of the app called Clarity is designed to make adjustments to improve upon photos. Want to capture that beautiful fire on the night of the annual barbeque? Just turn to this app and you’ll have it under control. This app is available on the App Store and Google Play.
An app that really caught my eye was iMovie. I had used the software on MAC desktops before, however the phone version of Apple’s iMovie was very easy
to use and apply. Its interface was very similar to that of MAC desktop versions, and it made it incredibly easy to cut and edit videos in any way I wished. Not only can you use the tools to shorten or lengthen the videos, you can add text, music, transitions and voiceovers – all on your phone! This app is available on the App Store.
Last on our list, PowerDirector, a great video editing software, is available to be used on your phone. The app resembles iOs’ famous iMovie app, and displays a user-friendly but powerful editing tool that can be used to edit, cut, lengthen or change any video on your phone. You are also able to add a title and set of features such as filters and transitions. What I also liked about this app is that the initial cost is simply $3.88, and this helps you remove the watermark that is present on all free videos created by the app. This app is available on Google Play.
As you can see, these are only FIVE of the hundreds of great apps out there, designed to keep your media completely error-free and appealing. However, it is still hard for companies to keep on top of their website graphics and images, and remain on the upmost frontier of modern brand promotion. Thus, many are turning to creative marketing companies to ensure effective brand promotion in today’s age. Rsquare Media, based in Long Island, is a Creative Content and Design company which forms customized media marketing strategies, creates original content, and helps businesses stay ahead of their competition through following innovative marketing trends. Combining four crucial aspects of business marketing—social media, search engine optimization, original content, and web design— Rsquare Media creates a Holistic Digital Marketing Strategy which enhances visibility and extends audience reach. A free and convenient consultation will allow your company to pinpoint marketing weaknesses and create a customized strategy to optimize brand promotion. On the forefront of modern advertising technology, Rsquare Media is the first step in ensuring that target audiences are given the complete immersive experience. rsquare media is Long Island’s favorite Creative Digital MWBE Advertising Agency. Small Agency Attention. Big Company Results. Rsquare Media Change Agents can meet with at your Business in Freeport, Merrick, Baldwin, Rockville Center, Hempstead, Uniondale, Garden City, Mineola on short notice. Any other location on Long Island (Nassau and Suffolk Counties)- Brentwood, Central Islip, The Hamptons, Montauk, Amityville, Patchogue, Bohemia, Bayside, Bayshore, Deer Park, Hauppauge, Babylon, Huntington, Islip, Smithtown, Riverhead, Brookhaven, East Hampton, will require scheduling an appointment. rsquare media can assist you with Facebook Fanpage Design, Facebook App design, Mobile Optimized Website Design, Android and iPhone App Design, SEO, YouTube Commercial Production, Infomercials, Video Production, Graphic Design and Printing Services, Screen Printing and Embroidery Services, Indoor and Outdoor Signage Design & Fabrication. FREE Consultation. Call (646) 249-3561 today!
