A FEW EXAMPLES OF VIDEO PODCASTS PRODUCED OVER THE YEARS
A FEW EXAMPLES OF AUDIO PODCASTS PRODUCED OVER THE YEARS
Our Done For You Approach
Everything: “just show up at show time!”
We schedule the right guests for you, handle all the reminders & confirmations, all the podcast tech, get you on Apple Podcasts, Google Podcasts, Spotify, YouTube, LinkedIn, Facebook & more… done for you.
Our VIP service more than pays for itself, check this out: When 12 potential clients are referred to you, how many of the 12 become paying clients? What’s that in revenue, in your pocket? Do you think you can sign 1 new client if you spoke to 4 qualified prospects every month, because of your podcast? With these results, getting your show done for you more than pays for itself; it turns a profit!
Oh, and from your Podcast Stage, you can actually make a greater impact on the world with your expertise & insight. You can make a difference while affirming yourself as a thought leader, a highly regarded subject matter expert. Hosting your own podcast is truly worthwhile – especially when all the time-consuming, annoying grunt work is taken care of for you!
BEFORE YOUR VIDEO INTERVIEW PODCAST- WHAT CAN WE DO FOR YOU?
✓ VIP Setup: Your show logo & layout graphics
✓ VIP Setup: Your show webpage (if needed, on WordPress)
✓ VIP Setup: Brainstorm guests & questions
✓ VIP Setup: Opening & closing scripts
✓ VIP Setup: Professional voiceover intro/outro (with music)
✓ VIP Setup: Apple Podcasts, Spotify, Google Podcasts, Stitcher, etc.
✓ VIP Setup: Setup: Facebook group, LinkedIn page & YouTube channel
✓ Optional: Social media “pre” promotion posts
✓ Optional: “Pre” PodcastPostcard™ email promotions
✓ Guest outreach & scheduling
✓ Guest prep intake: Bio intro & “softball questions”
✓ Future potential guest recommendations from guests
✓ Email reminders to Guest & Host: 7-days before & 1-day before
DURING YOUR RECORDING – WHAT CAN WE DO FOR YOU?
✓ Our staff greets your guests & runs your show
✓ Fully-remote audio & video recording, done by our staff
✓ Guest webcam and mic troubleshooting
✓ Your webcam & mic troubleshooting
✓ Stream LIVE to Facebook, YouTube & LinkedIn (if approved)
✓ @mentioning guests on social media for immediate cross-promotion
✓ Intro, outro & mid-roll video ads – for your business and/or sponsors
✓ Managing questions & comments on social media
✓ Managing questions & comments in Zoom chat
✓ Time management to start, segment, and end on time.
✓ Scheduling your guest Post Episode Review Meeting
AFTER EACH EPISODE – WHAT CAN WE DO FOR YOU?
✓ Distribution to Apple Podcasts, Spotify, Google Podcasts, etc.
✓ Post video episode on selected social media, with @guest mentions
✓ Post video episode on selected websites & blogs
✓ Email immediate ‘thank you’ emails to guests & sponsors
✓ Email follow-ups with guests, with links for sharing & reviews
✓ Optional: PodcastPostcard blast of episode to your contact list
✓ Optional: Full custom email newsletter to your contact list
✓ Included: “Summary notes” on podcast platforms, with contact links
✓ Optional: “Read along” Show Notes blog posts with full speaker-labeled transcription (for SEO & ADA compliance).
How often do you want to do your Video Interview Podcast? Weekly, every other week? Our packages are flexible to meet your busy schedule. Reserve a season of 12 episodes; and our staff will schedule your guests! (There are steep discounts and bonuses available to reserve 2 seasons from the start.) All the essentials for your Video Interview Podcast are included. Email us at Team@rsquaremedia.com to get a free quote
Who would you interview? Why?
Ideally, we want you to interview potential
Ideally, we want you to interview potential clients. This is pretty easy if you run a B2B practice. We know how to architect your show so that they’ll want to be your guests.
Your podcast is not a sales call. In no way is it “a bait & switch.” It’s not a discovery call to uncover their pain, or their need for your services. This can feel private, awkward, and too revealing for a public show. We want your guests to feel proud & excited to share their episode with others (your cross-promotion).
Your show is not centered around your expertise (that’s for your blog), rather it’s focused on your guests:
- What do they want more P.R. around?
- What are they proud to brag about?
- How can you make them feel special (a VIP)?
Click here to schedule a call & we’ll brainstorm the answers.
If you run a B2C practice, is there a way to interview your current clients? Their success story:
- affirms your value (for repeat business and/or your other services),
- bolsters their confidence (to sustain their results),
- inspires & educates potential clients and referral relationships,
- and their “long-form testimonial” on your show gives your clients a reason to proactively share you with others.
If you work with individuals & families, can you interview them as potential clients? They may not want or need the marketing promotion in the way (we) business professionals do. Plus, you want to avoid embarrassing them in any way.
Could there be other aspects of their life they’d like to shine the spotlight on? Nowadays, on social media, everyone is an influencer; everyone enjoys 15 minutes of fame. You’ll give them 30.
Still, most B2C professionals tend to interview referral relationships. You’ll first use your podcast to thank & give back to your current ones. Then, you’ll use your VIP to entice new referral relationships, winning them over by promoting them first. The same guidelines above prevail:
- What do they want more P.R. around?
- What are they proud to brag about?
- How can you make them feel special (a VIP)?
Together, we’ll use our Guest Brainstorming worksheet to list who should be your first batch of guests (your VIP friends). Start with those you’re most comfortable with. Work out the kinks. Get used to being a talk show host! It’s more fun after a little bit of practice.
Then you’ll use your platform to entice new business relationships. We’ll architect your show so that your “known guests” recommend future guests.
Plus, we can invite your acquaintances through LinkedIn. When we offer to feature them on your show, hardly anybody says no. You’ve now turned another dormant relationship into someone who wants to reciprocate and refer you.
Our staff will do the outreach and schedule your guests on your show. We’ll also follow up so that they have their episode links to share. You… just show up at show time!
What Should I Call My Podcast?
When we chat, we’ll figure out the premise or theme of your podcast. That’ll help us hone in on your Show Name.
This can be fun or aggravating. It’s a creative exercise so it’s best done together. You may end up with a few choices. That’s when you can ask your staff and/or your spouse for input.
We’ve got a few tricks of our trade to make naming your show easy for you.
We’re working on a video to show you examples of how our clients came up with the names of their podcasts.
It sometimes helps to write out your Show Description before deciding the name. When we chat, we’ll help you answer these 3 fields:
- About the guests:
- Benefits to your audience:
- Conversation questions:
