THE 360 DEGREE VIDEO.
360 degree video changes the game when it comes to how we record and view videos now. The 360 degree video, also known as immersive or spherical videos, are video recordings where a view in every direction is recorded at the same time, shot using an omnidirectional camera or a collection of cameras (“360-degree video,” n.d.). This allows its viewers to feel like they are in the middle of the scene of wherever the video is being taken.
Take a look at the great white sharks 360 video
The 360 degree video has been implemented into various things such as Virtual Reality, Snapchat and Facebook. Virtual Reality uses the 360 degree by pre-recording certain scenes or experiences, then adding sensations and sounds allowing its user to feel like they are actual in that scene. Snapchat utilizes the 360 degree video within its filters. When using Snapchat, some of the filters allow you to turn to the rear facing camera and you see different things when you turn your phone5 upward, downward, and to the sides.
Social media, such as Facebook, has also allowed this technology advancement to benefit its business. Facebook 360 is a new addition on Facebook, which allows Facebook users to upload 360 videos and for their friends to basically experience places from all around the world simply using the Internet.
Posted by Facebook 360 on Tuesday, September 22, 2015
The future for businesses do seem bright with this advancement. For example, event promoters do have a chance of recording 360 videos at concerts and selling it to individuals who did not get to attend the event; helping them get the actual experience.
Rsquare Media is a company that is familiar with 360 degree video and would love to help implement it into your business. According to an article posted on www.thinkwithgoogle.com, 360 video implementation earned Columbia’s Youtube channel a lot more views than the standard advertisement. Rsquare Media Change Agents can meet with at your Business in Freeport, Merrick, Baldwin, Rockville Center, Hempstead, Uniondale, Garden City, Mineola on short notice.
A 360 degree view on marketing – Virtual Reality (VR)
Utilizing spherical cameras, companies are creating interactive 360
videos and immersive experiences akin to virtual reality to market their products and services.
More and more companies are providing their consumers with a complete immersive experience of their products—literally. Filmed with an omnidirectional or multiple cameras, 360 degree videos are recordings that record views in all directions simultaneously, allowing the viewers to have a full perspective point of view. In order to change the point of view, mobile users can simply tilt their phone see new angles while desktop users can use their curser to drag the view of the video. According to Maria Lauret, Editor for Huffington Post, 360 videos are made through “stitching”. Utilizing footage from various cameras, the individual clips are synchronized and “stitched
together” to generate a single panoramic image.
The now world famous BMW M2 360 video commercial with supermodel Gigi Hadid (must be viewed on mobile device for true 360 experience)
From beer companies to the Royal Shakespeare Company, a wide variety of businesses are now utilizing 360 video technology to market their products to broader audiences. Popular platforms including Twitter, Facebook have all launched 360 video technology. These videos are a window into new experiences; viewers can not only experience themselves utilizing the product, but they can also explore new functions of the product in situations they are unfamiliar with. These commercials go beyond the realm of pure Google Cultural Institute offers 360-degree view inside of the Paris Ballet Opera advertisement; they allow the company to explore the visual perspective of storytelling, allowing audiences to gain new experiences behind the comfort of their screens.
A very interesting 360 video commercial from Lipton Tea
With new technologies such as 360 videos and other innovative advancements, it is hard for companies to remain on the modern frontier of brand promotion. Thus, many are turning to creative marketing companies to ensure effective brand promotion in today’s age. Rsquare Media is a Creative Content and Design company which forms customized media marketing strategies, creates original content, and helps businesses stay ahead of their competition through following innovative marketing trends. On the forefront of modern advertising technology, Rsquare Media is the first step in ensuring that target audiences are given the complete immersive experience. rsquare media is Long Island’s favorite Creative Digital MWBE Advertising Agency. Small Agency Attention. Big Company Results. Rsquare Media Change Agents can meet with at your Business in Freeport, Merrick, Baldwin, Rockville Center, Hempstead, Uniondale, Garden City, Mineola on short notice. Any other location on Long Island (Nassau and Suffolk Counties)- Brentwood, Central Islip, The Hamptons, Montauk, Amityville, Patchogue, Bohemia, Bayside, Bayshore, Deer Park, Hauppauge, Babylon, Huntington, Islip, Smithtown, Riverhead, Brookhaven, East Hampton, will require scheduling an appointment. rsquare media can assist you with Facebook Fanpage Design, Facebook App design, Mobile Optimized Website Design, Android and Iphone App Design, SEO, YouTube Commercial Production, Informercials, Video Production, Graphic Design and Printing Services, Screen Printing and Embroidery Services, Indoor and Outdoor Signage Design & Fabrication. FREE Consultation. Call (646) 249-3561 today!
