Innovative Product Launch and “Deadpool’s” Marketing

MORE THAN JUST ANOTHER SUPERHERO When we think about superheroes, who is the first one that pops into our minds? Probably Superman, Spider-Man, Captain America, or other well-known superheroes. But, is there any other superhero that makes them unique? Deadpool is one. It was almost- and still is – inevitable not to see Deadpool’s appearance … Read more

Navigating the Product Launch Chaos of Poor Game Launches

From the arcades in the 1980s to the digital gaming platforms of the modern day, video games have become a significant fragment of the entertainment industry. Approximately 65% of Americans play video games (which is equal to 212.6 million individuals), in addition to 2023 game sales increasing to $57.2 billion from 2022, according to the … Read more