A 360 degree view on marketing – Virtual Reality (VR)

Utilizing spherical cameras, companies are creating interactive 360
videos and immersive experiences akin to virtual reality to market their products and services.

More and more companies are providing their consumers with a complete immersive experience of their products—literally. Filmed with an omnidirectional or multiple cameras, 360 degree videos are recordings that record views in all directions simultaneously, allowing the viewers to have a full perspective point of view. In order to change the point of view, mobile users can simply tilt their phone see new angles while desktop users can use their curser to drag the view of the video. According to Maria Lauret, Editor for Huffington Post, 360 videos are made through “stitching”. Utilizing footage from various cameras, the individual clips are synchronized and “stitched
together” to generate a single panoramic image.

The now world famous BMW M2 360 video commercial with supermodel Gigi Hadid (must be viewed on mobile device for true 360 experience)

From beer companies to the Royal Shakespeare Company, a wide variety of businesses are now utilizing 360 video technology to market their products to broader audiences. Popular platforms including Twitter, Facebook have all launched 360 video technology. These videos are a window into new experiences; viewers can not only experience themselves utilizing the product, but they can also explore new functions of the product in situations they are unfamiliar with. These commercials go beyond the realm of pure Google Cultural Institute offers 360-degree view inside of the Paris Ballet Opera advertisement; they allow the company to explore the visual perspective of storytelling, allowing audiences to gain new experiences behind the comfort of their screens.

A very interesting 360 video commercial from Lipton Tea

With new technologies such as 360 videos and other innovative advancements, it is hard for companies to remain on the modern frontier of brand promotion. Thus, many are turning to creative marketing companies to ensure effective brand promotion in today’s age. Rsquare Media is a Creative Content and Design company which forms customized media marketing strategies, creates original content, and helps businesses stay ahead of their competition through following innovative marketing trends. On the forefront of modern advertising technology, Rsquare Media is the first step in ensuring that target audiences are given the complete immersive experience. rsquare media is Long Island’s favorite Creative Digital MWBE Advertising Agency. Small Agency Attention. Big Company Results. Rsquare Media Change Agents can meet with at your Business in Freeport, Merrick, Baldwin, Rockville Center, Hempstead, Uniondale, Garden City, Mineola on short notice. Any other location on Long Island (Nassau and Suffolk Counties)- Brentwood, Central Islip, The Hamptons, Montauk, Amityville, Patchogue, Bohemia, Bayside, Bayshore, Deer Park, Hauppauge, Babylon, Huntington, Islip, Smithtown, Riverhead, Brookhaven, East Hampton, will require scheduling an appointment. rsquare media can assist you with Facebook Fanpage Design, Facebook App design, Mobile Optimized Website Design, Android and Iphone App Design, SEO, YouTube Commercial Production, Informercials, Video Production, Graphic Design and Printing Services, Screen Printing and Embroidery Services, Indoor and Outdoor Signage Design & Fabrication. FREE Consultation. Call (646) 249-3561 today!