SEO Case Study

Service Category: SEO – Search Engine Optimization

Client Industry: Healthcare, Health & Wellness  

Business Challenge: The client wanted to be easily found by customers of plastic surgery looking for botox, dermal fillers, breast reconstruction, Breast Reduction, Breast Enhancement, Boob Job, finger surgery and other in-patient and out-patient procedures on Long Island, New York. The client wanted to attract high-end clientele in a crowded and competitive plastic surgery market. 

Client Pain Points:

 

• • Competition: Highly crowded and competitive market 

• • No ROI: High recurring monthly charges with no monthly support & bad customer service from earlier marketing company

• • Service: No strategic support offered, couldn’t deliver desired results

Solution: 

After understanding the business need, the Rsquare Media team prepared a Holistic Audit which walked the client through all the gaps in their digital footprint and outlined all the opportunities to reach Google page 1 quickly. This involved using location-based long-tail keywords, as well as keywords with high search volume and low competition levels.

The Rsquare Media team also created a lot of video content which was published to the client’s newly designed YouTube Channel. We created and optimized the client’s Google My Business Page as well as their Facebook Business Page. Our solution encompassed:

• On-Page Optimization: Enhancing the content and structure of the client’s website to make it more search-engine friendly.
• Off-Page Optimization: Building backlinks and improving the site’s authority through external sources.
• Original Content Creation: Developing high-quality, engaging content tailored to the target audience.
• Video Production: Producing professional videos that highlight the client’s expertise and services.
• Social Media Marketing: Leveraging platforms like Facebook, Instagram, and YouTube to increase brand awareness and engagement.
• Traditional SEO Tasks/Processes: Comprehensive keyword research, meta tag optimization, and regular performance tracking.

Results: Dominating YouTube like how Starbucks dominates Street Visibility – they’re seen Everywhere!

• Top Ranking: The client was #1 on YouTube page 1 for all the target keywords.
• Cluster Visibility: The client appeared prominently on YouTube page 1 by being #1 on Page 1 as well as appearing 3-4 times in a cluster for target keywords.
• Rapid Results: This success was achieved within 3 months of the Rsquare team working on the client’s business.
• Increased Inquiries: The hyper visibility increased phone inquiries by 45% within 3 months.
• Practice Growth: The client was also able to grow their botox & dermal filler practice by 65% within 4 months.

Detailed Steps for Replicating Success:

Step 1: Conduct a Holistic Audit

Before diving into SEO strategies, it’s crucial to understand the current state of the client’s digital presence. Conduct a thorough audit to identify gaps and opportunities. This should cover website performance, keyword rankings, content quality, backlink profile, and social media engagement.

Step 2: Keyword Research and Strategy

Identify location-based long-tail keywords and those with high search volume but low competition. This dual approach helps in capturing immediate local traffic while also laying the groundwork for broader visibility.

Step 3: Content Creation and Optimization

Create a mix of content tailored to your audience’s needs and interests. This includes:

• Blog Posts: Informative articles about plastic surgery procedures, recovery tips, and patient testimonials.
• Videos: High-quality videos demonstrating procedures, showcasing patient stories, and providing expert advice.
• Infographics: Visual content that explains complex medical procedures in an easy-to-understand format.
• Webinars: Live sessions or recorded webinars where potential clients can interact and ask questions.

Optimize each piece of content with relevant keywords, meta descriptions, and internal linking to boost its SEO value.

Step 4: YouTube Channel Optimization

Given the visual nature of the healthcare and wellness industry, YouTube can be a powerful platform. Steps include:

• Channel Setup: Create a professional YouTube channel with a clear description, high-quality profile image, and banner.
• Video SEO: Optimize video titles, descriptions, and tags with relevant keywords. Use custom thumbnails to attract clicks.
• Playlists: Organize videos into playlists based on categories such as ‘Botox Procedures’, ‘Patient Testimonials’, etc.
• Engagement: Encourage viewers to like, comment, and subscribe. Respond to comments to foster community engagement.

Step 5: Google My Business and Social Media Optimization

A strong presence on Google My Business (GMB) and social media platforms can drive local traffic and enhance credibility.

• GMB Optimization: Ensure your GMB listing is complete with up-to-date information, high-quality photos, and positive reviews. Post regular updates about services and promotions.
• Social Media Profiles: Maintain active profiles on Facebook, Instagram, and LinkedIn. Share a mix of promotional content, educational posts, and patient stories to engage your audience.

Step 6: On-Page and Off-Page SEO

On-page SEO ensures your website is optimized for search engines and user experience:

• Technical SEO: Improve site speed, mobile responsiveness, and security (HTTPS).
• Content Optimization: Use header tags, alt text for images, and internal linking.
• Schema Markup: Implement structured data to enhance search engine understanding of your content.

Off-page SEO involves building high-quality backlinks from reputable sources. This can be achieved through guest blogging, partnerships, and digital PR.

Step 7: Regular Monitoring and Reporting

SEO is an ongoing process. Regularly monitor your website’s performance using tools like Google Analytics and Search Console. Track keyword rankings, organic traffic, and conversion rates. Use this data to refine your strategy and make data-driven decisions.

Dominating YouTube and other digital platforms requires a strategic, multi-faceted approach. By understanding your audience, creating valuable content, and optimizing your online presence, you can achieve significant growth in visibility and customer engagement.

Would you want a similar or better outcome for your business?

Step 1: Request a Zoom Call with Rajiv Jadhav for your free consultation!

Step 2: Begin your journey to dominating your market with our tailored SEO strategies.

Contact us today to start transforming your online presence and achieve remarkable results!