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Alex Cooper and the Unwell Network: A Case Study in Online Reputation Management


In the digital age, an individual’s online presence can significantly influence their personal and professional life. This is especially true for public figures and influencers whose brands are closely tied to their online reputation. One such figure is Alex Cooper, a podcast host, influencer, and the brain behind the Unwell Network. Her journey and the network she’s built offer a compelling case study in online reputation management (ORM).

The Rise of Alex Cooper

Alex Cooper gained fame through her podcast “Call Her Daddy,” which she co-hosted with Sofia Franklyn. The podcast, known for its candid discussions on sex, relationships, and personal anecdotes, quickly rose to popularity. However, Cooper’s rise to fame was not without its challenges. The public feud with her co-host and the subsequent fallout garnered significant media attention, putting Cooper’s online reputation to the test.

Early Life and Career Beginnings

Before “Call Her Daddy,” Alex Cooper had a relatively private life. Born in Newtown, Pennsylvania, Cooper attended Boston University, where she studied film and television. Her initial foray into the world of media was marked by a series of small roles and behind-the-scenes work, giving her a foundational understanding of the industry.

Launching “Call Her Daddy”

The launch of “Call Her Daddy” in 2018 marked a significant turning point in Cooper’s career. The podcast’s raw and unfiltered style resonated with a wide audience, particularly younger listeners who appreciated the honest discussions about topics often considered taboo. The show’s success was immediate, quickly climbing the charts and attracting a loyal following.

Understanding Online Reputation Management (ORM)

Online reputation management involves monitoring, addressing, and influencing an individual’s or business’s reputation on the internet. It is a crucial aspect for influencers like Alex Cooper, whose career depends on public perception. Effective ORM can mitigate the damage from negative publicity and enhance positive content, thus shaping the overall narrative.

Key Components of ORM

  1. Monitoring: Regularly tracking mentions, reviews, and discussions about the individual or brand across various platforms.
  2. Content Creation: Producing and promoting positive content that aligns with the brand’s values and message.
  3. Engagement: Actively engaging with the audience to build a strong, loyal community.
  4. Crisis Management: Having a plan in place to address and mitigate negative publicity or crises.
  5. SEO and Online Presence: Optimizing content for search engines to ensure that positive information ranks higher than negative content.

The Unwell Network: An Overview

The Unwell Network, founded by Alex Cooper, aims to amplify voices and stories that often go unheard. It serves as a platform for various influencers and content creators to share their experiences and insights. The network’s focus on authenticity and raw storytelling has resonated with many, but it also means that the stakes for maintaining a positive online reputation are high.

Mission and Vision

The mission of the Unwell Network is to create a safe space for authentic storytelling and to challenge the conventional narratives often presented in mainstream media. By providing a platform for diverse voices, the network seeks to foster a community of support and understanding.

Key Initiatives

  1. Mental Health Awareness: Promoting discussions around mental health and providing resources for those in need.
  2. Social Justice: Highlighting issues of social justice and giving a voice to marginalized communities.
  3. Personal Growth and Development: Encouraging personal growth through storytelling and shared experiences.

Influencers in the Unwell Network

The Unwell Network features a diverse array of influencers, each bringing their unique voice and audience. From mental health advocates to lifestyle bloggers, the network covers a broad spectrum of content. This diversity is both a strength and a challenge for ORM, as the network must manage multiple online reputations simultaneously.

Key Influencers and Their Impact

  1. Mental Health Advocates: Influencers who focus on mental health share personal stories and professional advice, often delving into sensitive topics. Their credibility and the trust of their audience are paramount, making ORM critical in maintaining their reputation.
  2. Lifestyle Bloggers: These influencers cover everything from fashion to travel. Their online presence is closely tied to brand partnerships and sponsorships, making positive reputation management essential for their career sustainability.
  3. Social Activists: Influencers who engage in social activism often face intense scrutiny. Their online reputation can influence public opinion and drive significant social change, highlighting the importance of effective ORM.

Alex Cooper’s ORM Strategies

Alex Cooper’s approach to ORM offers valuable lessons for influencers and businesses alike. Here are some of the key strategies she has employed:

Transparency and Authenticity

One of the cornerstones of Cooper’s ORM strategy is transparency. By openly discussing her personal struggles and the controversies she has faced, Cooper has built a reputation for authenticity. This approach not only strengthens her connection with her audience but also mitigates the impact of negative publicity.

  1. Personal Anecdotes: Cooper often shares personal anecdotes and experiences on her podcast and social media. This openness helps humanize her and make her more relatable to her audience.
  2. Addressing Controversies: Instead of avoiding or downplaying controversies, Cooper addresses them head-on. This direct approach can help diffuse negative situations and regain the trust of her audience.

Engaging with the Audience

Cooper actively engages with her audience through social media, responding to comments and participating in discussions. This engagement fosters a sense of community and loyalty among her followers, which is crucial for maintaining a positive online reputation.

  1. Social Media Interaction: Cooper frequently interacts with her followers on platforms like Instagram and Twitter. This interaction not only helps her stay connected with her audience but also allows her to address any issues or concerns directly.
  2. Community Building: By fostering a sense of community among her followers, Cooper has created a loyal fanbase that supports her through thick and thin. This support is invaluable when dealing with negative publicity.

Crisis Management

The fallout with Sofia Franklyn was a significant crisis for Cooper. However, she managed the situation by addressing it head-on in a candid and controlled manner. By taking control of the narrative, Cooper was able to maintain her reputation and even turn the situation into an opportunity for growth.

  1. Acknowledgment: She acknowledged the issue publicly, which is the first step in managing a crisis.
  2. Control the Narrative: Cooper used her platform to share her side of the story, ensuring her voice was heard.
  3. Consistency: She remained consistent in her messaging, reinforcing her position and values.
  4. Engagement: Cooper continued to engage with her audience, maintaining their support and trust.

The Role of Social Media in ORM

Social media plays a pivotal role in ORM for influencers. Platforms like Instagram, Twitter, and TikTok are where influencers interact with their audience and build their brand. Effective use of these platforms can enhance an influencer’s reputation, while missteps can lead to significant damage.

Monitoring and Responding

Monitoring social media channels for mentions and feedback is a crucial aspect of ORM. Influencers and their teams must be proactive in responding to both positive and negative comments, addressing concerns, and engaging with their audience.

  1. Real-time Monitoring: Tools like Hootsuite and Brandwatch allow influencers to monitor their social media presence in real-time, enabling them to respond quickly to any issues that arise.
  2. Proactive Engagement: Engaging with followers proactively can help prevent minor issues from escalating into major crises. By addressing concerns and providing support, influencers can maintain a positive relationship with their audience.

Content Strategy

A well-thought-out content strategy can significantly influence an influencer’s online reputation. For Cooper and the Unwell Network, this means creating content that resonates with their audience, is consistent with their brand values, and addresses current trends and issues.

  1. Consistent Messaging: Ensuring that all content aligns with the brand’s values and messaging helps create a cohesive and trustworthy image.
  2. Value-driven Content: Creating content that provides value to the audience, whether through entertainment, education, or inspiration, can help build a positive reputation.

Challenges in ORM

Managing the online reputation of a network like Unwell comes with unique challenges. The diversity of influencers means that the network must navigate different audience expectations and potential controversies. Additionally, the fast-paced nature of social media requires constant vigilance and adaptability.

Diverse Audiences

The Unwell Network caters to a wide range of audiences, each with its own set of expectations and preferences. Balancing these diverse needs while maintaining a consistent brand image is a significant challenge for ORM.

  1. Tailored Content: Creating content that appeals to different segments of the audience without diluting the brand’s core message requires careful planning and execution.
  2. Audience Segmentation: Understanding the different segments of the audience and their unique needs can help in creating targeted content and engagement strategies.

Rapid Response

The fast-paced nature of social media means that influencers and their teams must be prepared to respond quickly to any issues that arise. Delayed responses can exacerbate negative situations and damage the influencer’s reputation.

  1. Crisis Management Plans: Having a well-defined crisis management plan in place can help ensure a quick and effective response to any negative publicity.
  2. 24/7 Monitoring: Continuous monitoring of social media channels is essential for identifying and addressing issues as soon as they arise.

Tools and Techniques for Effective ORM

Several tools and techniques can aid in effective ORM. These include:

  • Social Media Monitoring Tools: Tools like Hootsuite and Brandwatch help monitor mentions and sentiment across social media platforms.
  • SEO Optimization: Enhancing positive content through search engine optimization can help push down negative content in search results.
  • Content Creation: Creating high-quality, engaging content that aligns with the brand’s values can enhance reputation.
  • Crisis Management Plans: Having a plan in place for potential crises can help manage and mitigate damage quickly.

Case Study: Alex Cooper’s Response to Controversy

A significant moment in Cooper’s career was her response to the public feud with Sofia Franklyn. Cooper’s approach provides a blueprint for effective ORM:

  1. Acknowledgment: She acknowledged the issue publicly, which is the first step in managing a crisis.
  2. Control the Narrative: Cooper used her platform to share her side of the story, ensuring her voice was heard.
  3. Consistency: She remained consistent in her messaging, reinforcing her position and values.
  4. Engagement: Cooper continued to engage with her audience, maintaining their support and trust.

Detailed Analysis of the Feud

The feud between Cooper and Franklyn became a public spectacle, with fans and media outlets speculating on the reasons behind the fallout. Cooper’s decision to address the issue directly on her podcast was a strategic move that allowed her to control the narrative.

  1. Public Statement: Cooper made a public statement detailing her side of the story, providing clarity and transparency to her audience.
  2. Emotional Appeal: By sharing her emotions and personal perspective, Cooper was able to connect with her audience on a deeper level.
  3. Strategic Timing: The timing of her response was crucial. By addressing the issue promptly, Cooper was able to prevent further speculation and rumors from spreading.

The Impact of ORM on Career Longevity

Effective ORM can significantly impact an influencer’s career longevity. By maintaining a positive online reputation, influencers can attract more brand partnerships, sustain audience loyalty, and navigate controversies successfully. For Alex Cooper, her commitment to transparency, engagement, and authenticity has helped her not only survive but thrive in the competitive world of digital content creation.

  1. Brand Partnerships: A positive online reputation makes influencers more attractive to brands looking for collaboration opportunities. Cooper’s ability to maintain a strong reputation has enabled her to secure numerous partnerships.
  2. Audience Loyalty: Engaging with the audience and building a community of loyal followers is essential for long-term success. Cooper’s focus on transparency and authenticity has helped her build a dedicated fanbase.
  3. Crisis Navigation: Effective crisis management and ORM strategies can help influencers navigate controversies without lasting damage to their reputation. Cooper’s response to the feud with Franklyn is a testament to the importance of these strategies.


Alex Cooper and the Unwell Network provide a compelling case study in online reputation management. Through transparency, engagement, and strategic content creation, Cooper has built and maintained a strong online reputation. Her journey underscores the importance of effective ORM in the digital age, offering valuable lessons for influencers and businesses alike.

Maintaining a positive online reputation is crucial for anyone looking to succeed in today’s digital landscape. Whether you’re an influencer, a business, or an individual, understanding and implementing effective ORM strategies can help you navigate the challenges and opportunities of the online world.

For personalized advice and strategies on managing your online reputation, schedule a free consultation with Rsquare Media. Our experts can help you build a strong, positive online presence that supports your goals and growth.

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