Designing a Mobile-Friendly Website for a Cake Design and Decoration Business
School Website Design Case Study
Service Category: Website Design
Client Industry: Education, School
Business Challenge: The client was looking for a secure, mobile-friendly solution to sell their cake design and cake decoration classes to students. They were unhappy with the earlier website created by an offshore developer in India referred by their cousin since they spent 3 months in unsuccessful email and phone conversations which didn’t go anywhere since the developer and they were speaking a different language and had different takeaways from each conversation. They were looking for a responsive website that would seamlessly work flawlessly across any device – Desktop, Laptop, iPad, iPhone, Android phone & tablet, and smart tv. They were also looking for a website that could be found easily on Google.
Website Platform: Drupal
Solution: Our solution encompassed Business Consulting/Advisory, Coaching, and Co-Creation with the client. After understanding the Business Need the rsquare media team developed a functional spec sheet that listed the must-have features from an end-user perspective as well as the church’s business objectives. Based on the features selected by the client, we recommended that the new website be built on Drupal which has Enterprise-grade security and is known to offer the most security and is a popular choice by government entities like WhiteHouse, UK Government, etc. We also added social media icons to allow easy connectivity to the school’s social media assets online like Facebook, Youtube, Twitter, etc. We integrated PayPal buttons to allow customers to buy the classes they wanted from any device.
Objective: Design a mobile-friendly website to sell their cake design and cake decoration classes to students.
Steps:
1. Research
Goals:
- Showcase cake designs and decoration projects to future students.
- Facilitate online inscriptions and inquiries.
- Enhance engagement among students, future students, and the school community.
- Provide resources and tutorials for aspiring student bakers.
- Promote club events and activities.
Target Audience:
- Students looking for custom cakes for birthdays, events, and celebrations.
- Campus clubs and organizations needing cakes for events.
- Aspiring student bakers seeking inspiration and tutorials.
Competitor Analysis:
- Analyze websites of local and national cake design businesses, with a focus on student or community-oriented initiatives.
- Identify key features such as galleries, online order forms, student testimonials, and responsive design.
2. Planning
Content Strategy:
- Homepage: Highlight popular student cake designs, special student discounts, and a welcome message.
- About Us: Story of the Student Cakes Club, mission, and team introductions.
- Gallery: High-quality images of student cake designs and decoration projects.
- Services: Detailed descriptions of the classes that this school offers.
- Order Online: Easy-to-use form to register for classes.
- Tutorials: Videos and articles on cake design and decoration techniques for students.
- Testimonials: Reviews and feedback from fellow students.
- Contact Us: Contact details, campus location map, operating hours, and social media links.
Design Strategy:
- Mobile-First Design: Ensure the website is optimized for mobile devices first, then adapted for larger screens.
- Visual Appeal: Use vibrant colors, playful fonts, and a clean, inviting layout.
- User-Friendly Navigation: Simplified menu and easy-to-find information.
- Speed Optimization: Ensure fast loading times, especially on mobile devices.
- Accessibility: Ensure the website is accessible to all users, including those with disabilities.
3. Design and Development
Wireframes and Mockups:
- Create wireframes focusing on the mobile layout to prioritize user experience on smaller screens.
- Develope high-fidelity mockups to show visual design, ensuring consistency with the club’s branding.
Development:
- Choose a CMS (e.g., WordPress) with responsive themes and plugins suitable for e-commerce and content sharing.
- Develop custom templates for the gallery, order form, and tutorial pages.
- Integrate e-commerce functionality to allow for online orders and payments.
- Ensure SEO best practices for better search engine visibility.
Testing:
- Conduct extensive testing on various mobile devices and browsers to ensure compatibility.
- Test forms and interactive elements to ensure they work correctly.
- Ensure that images and other media load quickly and display correctly on mobile screens.
4. Launch and Evaluation
Launch:
- Provided training to club members on how to update content and manage online orders.
- Launched the website and closely monitored for any issues or feedback.
Evaluation:
- Collected user feedback to identify any areas for improvement.
- Analyzed website traffic and user behavior using analytics tools to assess performance.
- Made adjustments and optimizations based on user feedback and data insights.
5. Results
- Improved Mobile Experience: Significant increase in mobile traffic and positive feedback on mobile usability.
- Higher Engagement: Increase in online orders and student inquiries.
- Enhanced Visual Appeal: Positive feedback on the visual design and ease of navigation.
- Increased Revenue: Sales increased by 35% within the first month of the new website going live. Recurring payments for monthly membership were automated and contributed to 25% of Annual Revenue.
- Educational Resource: High engagement with tutorial content, supporting aspiring student bakers.
Would you want a similar or better outcome for your student business? Contact us today to start your project and see how we can help you achieve your goals with a well-designed, mobile-friendly website tailored to your needs.
- Email us: RXRRSQM@gmail.com
- Call us: 646-249-3561
- Visit our website: www.rsquaremedia.com