Rsquare Media

Powerful SEO helped Plastic Surgeon

SEO Case Study: Elevating a Plastic Surgery Practice in a Competitive Market


In today’s digital age, visibility on search engines is crucial for businesses in highly competitive markets. The healthcare and wellness industry, particularly plastic surgery, is one such sector where being easily discoverable can significantly impact a business’s success. This case study explores how rsquare media helped a plastic surgery client on Long Island, New York, achieve unparalleled online visibility, attract high-end clientele, and grow their practice substantially.

Service Category: SEO – Search Engine Optimization

Client Industry: Healthcare, Health & Wellness  

Client Background and Challenges

Industry and Services

The client operates in the healthcare sector, specifically focusing on plastic surgery and wellness services. Their offerings include:

  • Botox
  • Dermal fillers
  • Breast reconstruction
  • Breast reduction
  • Breast enhancement (boob job)
  • Finger surgery
  • Various other in-patient and out-patient procedures

Geographic Focus

The primary geographic focus for the client was Long Island, New York, a region known for its affluent population and competitive healthcare market. This made it imperative to stand out among numerous well-established plastic surgery practices.

Business Challenge: The client wanted to be easily found by customers of plastic surgery looking for botox, dermal fillers, breast reconstruction, Breast Reduction, Breast Enhancement, Boob Job, finger surgery and other in-patient and out-patient procedures on Long Island, New York. The client wanted to attract high-end clientele in a crowded and competitive plastic surgery market. 

Client Pain Points:

  • Competition: Highly crowded and competitive market 
  • No ROI: High recurring monthly charges with no monthly support & bad customer service from earlier marketing company
  • Service: No strategic support offered, couldn’t deliver desired results


Business Challenges

The client faced several significant challenges before partnering with rsquare media:

  1. Competition: The plastic surgery market in Long Island is highly crowded, with numerous well-established competitors.
  2. No ROI: Previous marketing efforts incurred high recurring monthly charges without delivering a return on investment (ROI). Additionally, the client experienced poor customer service and lack of support.
  3. Lack of Strategic Support: The previous marketing company failed to offer strategic guidance or deliver desired results, leaving the client frustrated and skeptical about investing further in digital marketing.

Understanding the Client’s Needs

Before devising a solution, rsquare media conducted a comprehensive understanding of the client’s business needs. This involved:

  • Identifying Key Pain Points: Understanding the client’s dissatisfaction with previous marketing efforts and their impact on the business.
  • Defining Objectives: Establishing clear objectives to improve online visibility, attract high-end clientele, and ultimately drive more inquiries and conversions.
  • Analyzing Market Dynamics: Assessing the competitive landscape of the plastic surgery market in Long Island to identify opportunities for differentiation.

Rsquare Media’s Holistic Audit

The first step in rsquare media’s approach was conducting a Holistic Audit. This audit was designed to:

  1. Evaluate the Client’s Digital Footprint: Assessing the existing online presence, including the website, social media profiles, and local listings.
  2. Identify Gaps and Opportunities: Highlighting areas where the client’s online presence could be improved and opportunities for quick wins.
  3. Develop a Strategic Roadmap: Outlining a clear plan to achieve page 1 rankings on Google for relevant keywords.

Key Findings of the Holistic Audit

The audit revealed several key areas for improvement:

  • Website Optimization: The client’s website needed significant on-page optimization to improve search engine rankings.
  • Content Strategy: There was a lack of original, engaging content that could attract and retain visitors.
  • Local SEO: The client’s presence on local search results and directories needed enhancement.
  • Social Media Presence: The client’s social media profiles were underutilized and needed optimization and more engaging content.
  • Video Content: There was a significant opportunity to leverage video content to showcase the client’s expertise and services.

The SEO Strategy

Based on the findings from the Holistic Audit, rsquare media devised a comprehensive SEO strategy encompassing several key components:

1. Keyword Research and Optimization

Long-Tail Keywords

Focusing on location-based long-tail keywords was a crucial part of the strategy. These keywords, while less competitive, are highly specific and attract more qualified leads. Examples include:

  • “Best Botox in Long Island”
  • “Affordable dermal fillers Long Island”
  • “Top-rated plastic surgeon Long Island”

High-Volume, Low-Competition Keywords

Identifying keywords with high search volume but low competition helped quickly boost the client’s rankings. This included terms related to specific services like “breast enhancement surgery Long Island.”

Solution: After understanding the Business Need the rsquare media team prepared our Holistic Audit which walked the client through all the gaps in his digital footprint as well as outlined all the opportunities to reach Google page 1 quickly – by using location-based long-tail keywords, as well as keywords with high search volume and low competition levels.

The Rsquare Media team also created a lot of video content which we published to his newly designed YouTube Channel. We created and optimized the client’s Google My Business Page as well as Facebook Business Page. Our Solution encompassed On-Page Optimization, Off-page Optimization, Original Content Creation, Video Production, Social Media Marketing and other traditional SEO tasks/processes.  

2. On-Page Optimization

Website Content

Enhancing the website content involved:

  • Creating Service-Specific Pages: Detailed pages for each service provided, optimized with relevant keywords.
  • Engaging and Informative Blog Posts: Regularly publishing blog posts on topics related to plastic surgery and wellness to attract organic traffic and position the client as an industry authority.
  • Optimizing Meta Tags and Descriptions: Crafting compelling meta titles and descriptions to improve click-through rates from search results.

Technical SEO

Technical SEO improvements included:

  • Improving Site Speed: Ensuring the website loads quickly to enhance user experience and search engine rankings.
  • Mobile Optimization: Making the site mobile-friendly to cater to the increasing number of mobile users.
  • Structured Data: Implementing structured data markup to enhance search visibility and enable rich snippets.

3. Off-Page Optimization

Link Building

Building high-quality backlinks from reputable sources was essential to improve domain authority and search rankings. This included:

  • Guest Blogging: Writing articles for authoritative blogs and websites in the healthcare and wellness industry.
  • Local Citations: Ensuring the client’s business information was consistent across local directories and citation sites.

Social Media Marketing

Optimizing the client’s social media profiles and regularly posting engaging content helped drive traffic to the website and improve brand visibility. This included:

  • Facebook Business Page: Regular updates, engaging posts, and interaction with followers.
  • YouTube Channel: Creating and optimizing a YouTube channel with video content showcasing the client’s expertise and services.

4. Content Creation and Video Production

Original Content

Creating original content that resonates with the target audience was a key focus. This included:

  • Blog Posts and Articles: In-depth articles on topics related to plastic surgery, patient testimonials, and industry trends.
  • Infographics and Visual Content: Engaging visual content to simplify complex information and attract social shares.

Video Content

Leveraging video content helped engage potential clients more effectively. This included:

  • Procedure Demonstrations: Videos showing procedures being performed, explaining the process and benefits.
  • Patient Testimonials: Video testimonials from satisfied patients to build trust and credibility.
  • Expert Interviews: Videos featuring interviews with the client and other experts in the field.

5. Local SEO and Google My Business Optimization

Google My Business (GMB)

Optimizing the client’s GMB profile was crucial for local SEO. This involved:

  • Accurate Business Information: Ensuring the business name, address, phone number, and other details were accurate and up-to-date.
  • Regular Updates: Posting updates, special offers, and events to the GMB profile.
  • Customer Reviews: Encouraging satisfied clients to leave positive reviews and responding to them promptly.

Local Listings

Ensuring the client’s business was listed in relevant local directories and citations helped improve local search visibility. This included:

  • Consistency: Ensuring consistent business information across all listings.
  • Quality Directories: Focusing on reputable local directories to build credibility.

Results Achieved

The comprehensive SEO strategy delivered impressive results within a short period:

Google Rankings

  • #1 on Google Page 1: The client achieved the #1 position on Google page 1 for several target keywords.
  • Dominating Google Page 1: The client’s website dominated the entire first page for most of the target keywords.
  • Top 3 Links: For more competitive keywords, the client’s website was consistently within the top 3 links on Google page 1.

Business Growth

  • Increased Inquiries: Phone inquiries increased by 45% within three months, thanks to the improved online visibility.
  • Practice Growth: The client’s Botox and dermal filler practice grew by 65% within four months.

Enhanced Online Presence

  • Hyper Visibility: The client’s online presence became comparable to how Starbucks dominates street visibility—seen everywhere.
  • Brand Authority: The client established themselves as a leading expert in plastic surgery on Long Island.


The case study of rsquare media’s SEO strategy for the plastic surgery client highlights the importance of a comprehensive and tailored approach to digital marketing. By focusing on keyword optimization, content creation, local SEO, and leveraging video content, rsquare media was able to significantly enhance the client’s online visibility and business growth. This case study serves as a testament to the power of effective SEO in transforming a business’s digital footprint and driving tangible results.

Call to Action

Would you like to achieve similar or even better results for your business? Take the first step towards transforming your online presence by following these steps:

  1. Fill out our Client Discovery Form: Provide us with the necessary information about your business and objectives.
  2. Request a Zoom Call: After filling out the form, schedule a Zoom call with our team to discuss your specific needs and how we can help you achieve your goals.

By partnering with rsquare media, you can unlock the potential of your business and dominate your market just like our plastic surgery client did. Let us help you reach the pinnacle of online success!

Results: Dominating Google like how Starbucks dominates Street Visibility – they’re seen Everywhere!

  • The client is #1 on Google page 1 for a few of the target keywords
  • The client dominated ALL of Google Page 1 for most of the target keywords
  • The client’s Website was #1 on Google page 1 for all the target keywords
  • The client was in the top 3 links of Google page 1 for some of the more competitive keywords
  • This result was achieved within 3 months of the rsquare team working on his business
  • The Hyper Visibility increased phone inquiries by 45% within 3 months
  • The client was also able to grow his botox & dermal filler practice by 65% within 4 months 

Would you want a similar or better outcome for your business?

Step1: Fill out our Client Discovery form

Step 2: Request a Zoom Call after you’ve filled in the form


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