In the evening hours of Jan. 18, American users somberly checking TikTok one last time before the app’s ban in the U.S. went into effect found that their access had already been revoked. TikTok’s parent company pulled access to the popular video sharing app less than two hours before it was expected to go dark. … Read more
Every platform is preparing for a TikTok ban. Every social app is now a short-video platform. Some are also combining short, long, and live video into one TikTok-like feed. YouTube Shorts are no longer “short.” As of October 2024, videos can have a maximum length of 3 minutes, up from 60 seconds. LinkedIn is testing a short-form vertical … Read more
The recent US appeals court ruling has intensified the looming TikTok ban, sparking concerns across the social media landscape. The platform, with over 170 million American users, faces a January 19, 2025, deadline to divest from its Chinese parent company, ByteDance, or be banned. This development raises profound questions about content strategies, audience engagement, and … Read more